Post by arfankj4 on Mar 4, 2024 6:53:38 GMT
Luckily we have a method that will allow you to get around all these problems and immediately gain the customer s attention and trust. As Let s see it together. The technique scales icon This is a very effective way to present a commercial offer and is applicable to every market sector. It comes straight from the blog of Frank Merenda who is its inventor and leading expert. Here s finally the recipe Grab a pen and paper… You must structure the presentation in points.
The first part is linked to the benefit i.e. the direct advantage that the customer has in purchasing from you . Here you have to explain the differentiating idea that only you have and distinguishes your business from the competition. The second part is a series of bullet points in which you expose three negative Poland Mobile Number List promises . This means that you must expose problems that the customer by choosing you will never have to face. Stop. It is not clear Here is a practical example even if fictitious taken directly from Frank Merenda s blog. your car forever and return it to you in minutes No to poor and unreliable products No use of used or scratchy cloths that ruin your bodywork No to tricks to cover the scratch that go away with the first wash or the next storm As you can see the differentiating idea of the first sentence is represented by the specialization in removing scratches from car bodywork.
Being a specific service the procedures have been standardized to serve the customer in the shortest possible time minutes. This contrasts sharply with practice. In fact general body shops take much longer Below is a list of problems that the customer will NOT find when contacting the company. By explicitly enumerating some problems not only is the customer guaranteed that he will not have that type of problem but it also leads to the assumption that others do.
The first part is linked to the benefit i.e. the direct advantage that the customer has in purchasing from you . Here you have to explain the differentiating idea that only you have and distinguishes your business from the competition. The second part is a series of bullet points in which you expose three negative Poland Mobile Number List promises . This means that you must expose problems that the customer by choosing you will never have to face. Stop. It is not clear Here is a practical example even if fictitious taken directly from Frank Merenda s blog. your car forever and return it to you in minutes No to poor and unreliable products No use of used or scratchy cloths that ruin your bodywork No to tricks to cover the scratch that go away with the first wash or the next storm As you can see the differentiating idea of the first sentence is represented by the specialization in removing scratches from car bodywork.
Being a specific service the procedures have been standardized to serve the customer in the shortest possible time minutes. This contrasts sharply with practice. In fact general body shops take much longer Below is a list of problems that the customer will NOT find when contacting the company. By explicitly enumerating some problems not only is the customer guaranteed that he will not have that type of problem but it also leads to the assumption that others do.